{"id":33445,"date":"2026-02-19T08:44:28","date_gmt":"2026-02-19T07:44:28","guid":{"rendered":"https:\/\/veritasinfo.org\/?p=33445"},"modified":"2026-02-19T08:44:28","modified_gmt":"2026-02-19T07:44:28","slug":"proizvodi-proizvedeno-na-kosovu-dobijaju-medjunarodni-identitet","status":"publish","type":"post","link":"https:\/\/veritasinfo.org\/?p=33445&lang=sr","title":{"rendered":"Proizvodi \u201eProizvedeno na Kosovu\u201c dobijaju me\u0111unarodni identitet"},"content":{"rendered":"<p>albanski<br \/>\nsrpski<br \/>\nPrishtin\u00eb 19 Shkurt 2026 08:41<\/p>\n<p>P\u00ebr m\u00eb shum\u00eb se dy dekada, produktet e prodhuara n\u00eb Kosov\u00eb kan\u00eb udh\u00ebtuar drejt tregjeve nd\u00ebrkomb\u00ebtare me nj\u00eb identitet t\u00eb huaj.<\/p>\n<p>N\u00eb raftet e dyqaneve evropiane dhe globale, vajrat, pijet dhe prodhime t\u00eb tjera \u201cMade in Kosova\u201d shpesh jan\u00eb regjistruar si me origjin\u00eb nga Shqip\u00ebria apo shtete t\u00eb tjera \u2013 jo p\u00ebr shkak t\u00eb vendit t\u00eb prodhimit, por p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb nj\u00eb barkodi shtet\u00ebror t\u00eb njohur nd\u00ebrkomb\u00ebtarisht.<\/p>\n<p>Kjo ka qen\u00eb nj\u00eb pasoj\u00eb m\u00eb pak e dukshme e statusit t\u00eb Kosov\u00ebs si shteti m\u00eb i ri n\u00eb Evrop\u00eb, por q\u00eb vazhdon t\u00eb p\u00ebrballet me njohje t\u00eb pjesshme nd\u00ebrkomb\u00ebtare dhe integrim t\u00eb paplot\u00eb n\u00eb shum\u00eb mekanizma global\u00eb.<\/p>\n<p>Situata, megjithat\u00eb, po ndryshon.<\/p>\n<p>Kosova ka siguruar k\u00ebt\u00eb muaj barkodin nd\u00ebrkomb\u00ebtar 381, duke u dh\u00ebn\u00eb p\u00ebr her\u00eb t\u00eb par\u00eb produkteve vendore nj\u00eb identitet t\u00eb verifikuesh\u00ebm globalisht.<\/p>\n<p>P\u00ebr nj\u00eb vend q\u00eb synon t\u00eb rris\u00eb eksportet dhe t\u00eb integrohet m\u00eb thell\u00eb n\u00eb tregun evropian dhe global, ky \u00ebsht\u00eb nj\u00eb hap i r\u00ebnd\u00ebsish\u00ebm drejt konsolidimit t\u00eb sovranitetit ekonomik dhe pranis\u00eb s\u00eb tij n\u00eb zinxhir\u00ebt nd\u00ebrkomb\u00ebtar\u00eb t\u00eb furnizimit, vler\u00ebsojn\u00eb ekspert\u00ebt.<\/p>\n<p>Barkodi, p\u00ebrndryshe, \u00ebsht\u00eb nj\u00eb num\u00ebr unik identifikues q\u00eb p\u00ebrmban informacion p\u00ebr kompanin\u00eb dhe vendin e origjin\u00ebs s\u00eb produktit dhe mund t\u00eb skanohet kudo n\u00eb bot\u00eb, p\u00ebrmes pajisjeve optike apo aplikacioneve telefonike.<\/p>\n<p>Identiteti i huazuar p\u00ebr produktet vendore<br \/>\nKompania \u201cFluidi\u201d nga Gjilani, e cila prodhon vaj ushqimor dhe pije freskuese, \u00ebsht\u00eb nd\u00ebr prodhuesit kosovar\u00eb q\u00eb p\u00ebr vite me radh\u00eb \u00ebsht\u00eb detyruar t\u00eb siguroj\u00eb barkode jasht\u00eb vendit, p\u00ebr t\u00eb eksportuar jasht\u00eb.<\/p>\n<p>\u201cN\u00eb raftet e marketeve t\u00eb shteteve evropiane dhe globale, produktet e prodhuara n\u00eb Kosov\u00eb kan\u00eb figuruar me origjin\u00eb nga Shqip\u00ebria ose shtete t\u00eb tjera\u201d, thot\u00eb pronari Berat Mustafa p\u00ebr Radion Evropa e Lir\u00eb.<\/p>\n<p>Sipas tij, rreth 30 p\u00ebr qind e prodhimit t\u00eb k\u00ebsaj kompanie eksportohet n\u00eb vendet e rajonit, Evrop\u00eb dhe Afrik\u00eb.<\/p>\n<p>Dhe, deri m\u00eb tani, p\u00ebr secilin produkt ka qen\u00eb e nevojshme t\u00eb sigurohej barkod jasht\u00eb Kosov\u00ebs.<\/p>\n<p>\u201cUn\u00eb i kam bler\u00eb barkodet n\u00eb Shqip\u00ebri, pasi atje e kam t\u00eb regjistruar kompanin\u00eb dhe ka qen\u00eb m\u00eb e leht\u00eb. Shum\u00eb biznese kosovare kan\u00eb vepruar nj\u00ebsoj, ose kan\u00eb p\u00ebrdorur barkode t\u00eb siguruara nga vet\u00eb kompanit\u00eb bler\u00ebse n\u00eb vendet ku eksportojn\u00eb\u201d, shpjegon Mustafa.<\/p>\n<p>Sipas tij, kjo situat\u00eb ka krijuar nj\u00eb paradoks: megjith\u00ebse praktik\u00eb e lejueshme, produktet jan\u00eb prodhuar n\u00eb Kosov\u00eb, por nuk kan\u00eb qen\u00eb zyrtarisht t\u00eb identifikueshme si t\u00eb tilla n\u00eb sistemin global t\u00eb tregtis\u00eb, duke kufizuar dukshm\u00ebrin\u00eb e tyre dhe mund\u00ebsin\u00eb p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb reputacion nd\u00ebrkomb\u00ebtar.<\/p>\n<p>Mustafa tregon se vet\u00ebm n\u00eb Shqip\u00ebri ka paguar mbi 200 euro n\u00eb vit p\u00ebr barkodet e dhjet\u00eb prodhimeve t\u00eb tij.<\/p>\n<p>\u201cNuk \u00ebsht\u00eb shum\u00eb e lart\u00eb kostoja financiare, por barkodi 381 promovon drejtp\u00ebrdrejt produktet tona dhe vet\u00eb shtetin e Kosov\u00ebs\u201d, shton Mustafa.<br \/>\nNga zgjidhja emergjente n\u00eb njohje nd\u00ebrkomb\u00ebtare<\/p>\n<p>Deri m\u00eb tani, n\u00eb tregun e Kosov\u00ebs \u00ebsht\u00eb p\u00ebrdorur barkodi 390 \u2013 i cili \u00ebsht\u00eb vendosur n\u00eb vitin 2003 nga Oda Ekonomike e Kosov\u00ebs, n\u00eb p\u00ebrputhje me kompetencat e saj ligjore p\u00ebr administrimin e identifikimit t\u00eb produkteve \u2013 si nj\u00eb zgjidhje emergjente p\u00ebr skanimin e tyre n\u00eb tregun vendor.<\/p>\n<p>Megjithat\u00eb, ky kod nuk ishte pjes\u00eb e sistemit global t\u00eb identifikimit t\u00eb produkteve.<\/p>\n<p>N\u00eb praktik\u00eb, kjo n\u00ebnkuptonte se produktet kosovare mund t\u00eb qarkullonin n\u00eb tregun vendor, por p\u00ebr eksport k\u00ebrkonin integrim n\u00eb sisteme t\u00eb huaja identifikimi.<\/p>\n<p>Situata ndryshoi k\u00ebt\u00eb muaj, kur Kosova, p\u00ebrmes Od\u00ebs Ekonomike t\u00eb Kosov\u00ebs, nisi p\u00ebr her\u00eb t\u00eb par\u00eb l\u00ebshimin e barkodeve me prefiksin 381 \u2013 gjasht\u00eb muaj pas an\u00ebtar\u00ebsimit n\u00eb rrjetin global GS1.<\/p>\n<p>GS1 \u00ebsht\u00eb nj\u00eb organizat\u00eb nd\u00ebrkomb\u00ebtare jofitimprur\u00ebse me seli n\u00eb Bruksel, e cila zhvillon dhe administron standardet globale p\u00ebr identifikimin e produkteve, sh\u00ebrbimeve dhe zinxhir\u00ebve t\u00eb furnizimit n\u00eb t\u00eb gjith\u00eb bot\u00ebn.<\/p>\n<p>Ky sistem p\u00ebrdoret nga miliona kompani dhe \u00ebsht\u00eb thelb\u00ebsor p\u00ebr funksionimin e tregtis\u00eb moderne, logjistik\u00ebs dhe shitjes me pakic\u00eb.Fundi i nj\u00eb praktike q\u00eb zbehte identitetin \u201cMade in Kosova\u201d<\/p>\n<p>Kryetari i Shoqat\u00ebs s\u00eb Prodhuesve t\u00eb Kosov\u00ebs, Kushtrim Ajvazi, thot\u00eb se praktika e huazimit t\u00eb barkodeve jo vet\u00ebm q\u00eb ka rritur kostot administrative dhe financiare p\u00ebr prodhuesit, por ka ndikuar edhe n\u00eb zbehjen e identitetit t\u00eb produkteve kosovare n\u00eb tregjet nd\u00ebrkomb\u00ebtare.<\/p>\n<p>P\u00ebr nj\u00eb ekonomi t\u00eb vog\u00ebl dhe n\u00eb zhvillim si Kosova, nd\u00ebrtimi i nj\u00eb identiteti t\u00eb njohur eksportues \u00ebsht\u00eb kritik p\u00ebr t\u00ebrheqjen e partner\u00ebve tregtar\u00eb dhe investimeve t\u00eb huaja.<\/p>\n<p>\u201cGS1 n\u00eb Kosov\u00eb \u00ebsht\u00eb identifikimi i produkteve \u2018Made in Kosova\u2019 n\u00eb tregun global\u201d, thot\u00eb Ajvazi p\u00ebr Radion Evropa e Lir\u00eb.<\/p>\n<p>Ai shton se sistemi i ri rrit edhe transparenc\u00ebn p\u00ebr konsumator\u00ebt.<\/p>\n<p>\u201cP\u00ebrmes barkodit, konsumator\u00ebt mund t\u00eb verifikojn\u00eb origjin\u00ebn e produktit, prodhuesin dhe p\u00ebrmbajtjen \u2013 \u00e7ka rrit besueshm\u00ebrin\u00eb dhe sigurin\u00eb n\u00eb treg\u201d, sipas tij.Barkodi nuk mjafton p\u00ebr t\u00eb zgjidhur sfidat e eksportit<\/p>\n<p>Megjith\u00ebse e konsiderojn\u00eb si nj\u00eb hap t\u00eb r\u00ebnd\u00ebsish\u00ebm, p\u00ebrfaq\u00ebsuesit e biznesit paralajm\u00ebrojn\u00eb se barkodi nd\u00ebrkomb\u00ebtar nuk \u00ebsht\u00eb zgjidhje p\u00ebr t\u00eb gjitha sfidat me t\u00eb cilat<br \/>\nPrika\u017ei rje\u010dnik<br \/>\n5.000<br \/>\n\u041f\u0440\u0438\u0448\u0442\u0438\u043d\u0430, 19. \u0444\u0435\u0431\u0440\u0443\u0430\u0440 2026. 08:41<\/p>\n<p>\u0412\u0438\u0448\u0435 \u043e\u0434 \u0434\u0432\u0435 \u0434\u0435\u0446\u0435\u043d\u0438\u0458\u0435, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438 \u043d\u0430 \u041a\u043e\u0441\u043e\u0432\u0443 \u043f\u0443\u0442\u0443\u0458\u0443 \u043d\u0430 \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0430 \u0441\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u043c \u0438\u0434\u0435\u043d\u0442\u0438\u0442\u0435\u0442\u043e\u043c.<\/p>\n<p>\u041d\u0430 \u0435\u0432\u0440\u043e\u043f\u0441\u043a\u0438\u043c \u0438 \u0441\u0432\u0435\u0442\u0441\u043a\u0438\u043c 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\u043f\u0440\u0438\u0437\u043d\u0430\u045a\u0430<\/p>\n<p>\u0414\u043e \u0441\u0430\u0434\u0430 \u0458\u0435 \u043a\u043e\u0441\u043e\u0432\u0441\u043a\u043e \u0442\u0440\u0436\u0438\u0448\u0442\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u043b\u043e \u0431\u0430\u0440\u043a\u043e\u0434 390 \u2013 \u043a\u043e\u0458\u0438 \u0458\u0435 2003. \u0433\u043e\u0434\u0438\u043d\u0435 \u0443\u0441\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u041f\u0440\u0438\u0432\u0440\u0435\u0434\u043d\u0430 \u043a\u043e\u043c\u043e\u0440\u0430 \u041a\u043e\u0441\u043e\u0432\u0430, \u0443 \u0441\u043a\u043b\u0430\u0434\u0443 \u0441\u0430 \u0441\u0432\u043e\u0458\u0438\u043c \u0437\u0430\u043a\u043e\u043d\u0441\u043a\u0438\u043c \u043e\u0432\u043b\u0430\u0448\u045b\u0435\u045a\u0438\u043c\u0430 \u0437\u0430 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u045a\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u2013 \u043a\u0430\u043e \u0445\u0438\u0442\u043d\u043e \u0440\u0435\u0448\u0435\u045a\u0435 \u0437\u0430 \u045a\u0438\u0445\u043e\u0432\u043e \u0441\u043a\u0435\u043d\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u043e\u043c \u0442\u0440\u0436\u0438\u0448\u0442\u0443.<\/p>\n<p>\u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u043e\u0432\u0430\u0458 \u043a\u043e\u0434 \u043d\u0438\u0458\u0435 \u0431\u0438\u043e \u0434\u0435\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u043e\u0433 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430.<\/p>\n<p>\u0423 \u043f\u0440\u0430\u043a\u0441\u0438 \u0458\u0435 \u0442\u043e \u0437\u043d\u0430\u0447\u0438\u043b\u043e \u0434\u0430 \u0441\u0443 \u043a\u043e\u0441\u043e\u0432\u0441\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u043c\u043e\u0433\u043b\u0438 \u0434\u0430 \u0446\u0438\u0440\u043a\u0443\u043b\u0438\u0448\u0443 \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u043e\u043c \u0442\u0440\u0436\u0438\u0448\u0442\u0443, \u0430\u043b\u0438 \u0437\u0430 \u0438\u0437\u0432\u043e\u0437 \u0458\u0435 \u0431\u0438\u043b\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0458\u0430 \u0443 \u0441\u0442\u0440\u0430\u043d\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0435.<\/p>\n<p>\u0421\u0438\u0442\u0443\u0430\u0446\u0438\u0458\u0430 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438\u043b\u0430 \u043e\u0432\u043e\u0433 \u043c\u0435\u0441\u0435\u0446\u0430, \u043a\u0430\u0434\u0430 \u0458\u0435 \u041a\u043e\u0441\u043e\u0432\u043e, \u043f\u0440\u0435\u043a\u043e \u041f\u0440\u0438\u0432\u0440\u0435\u0434\u043d\u0435 \u043a\u043e\u043c\u043e\u0440\u0435 \u041a\u043e\u0441\u043e\u0432\u0430, \u043f\u0440\u0432\u0438 \u043f\u0443\u0442 \u043f\u043e\u0447\u0435\u043b\u043e \u0434\u0430 \u0438\u0437\u0434\u0430\u0458\u0435 \u0431\u0430\u0440-\u043a\u043e\u0434\u043e\u0432\u0435 \u0441\u0430 \u043f\u0440\u0435\u0444\u0438\u043a\u0441\u043e\u043c 381 \u2013 \u0448\u0435\u0441\u0442 \u043c\u0435\u0441\u0435\u0446\u0438 \u043d\u0430\u043a\u043e\u043d \u043f\u0440\u0438\u0434\u0440\u0443\u0436\u0438\u0432\u0430\u045a\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u043e\u0458 \u043c\u0440\u0435\u0436\u0438 GS1.<\/p>\n<p>GS1 \u0458\u0435 \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0435\u043f\u0440\u043e\u0444\u0438\u0442\u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u0441\u0430 \u0441\u0435\u0434\u0438\u0448\u0442\u0435\u043c \u0443 \u0411\u0440\u0438\u0441\u0435\u043b\u0443, \u043a\u043e\u0458\u0430 \u0440\u0430\u0437\u0432\u0438\u0458\u0430 \u0438 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0438\u0440\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0435 \u0437\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0443 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430, \u0443\u0441\u043b\u0443\u0433\u0430 \u0438 \u043b\u0430\u043d\u0430\u0446\u0430 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430 \u0448\u0438\u0440\u043e\u043c \u0441\u0432\u0435\u0442\u0430.<\/p>\n<p>\u041e\u0432\u0430\u0458 \u0441\u0438\u0441\u0442\u0435\u043c \u043a\u043e\u0440\u0438\u0441\u0442\u0435 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u0438 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u0430\u043d \u0458\u0435 \u0437\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0441\u0430\u045a\u0435 \u043c\u043e\u0434\u0435\u0440\u043d\u0435 \u0442\u0440\u0433\u043e\u0432\u0438\u043d\u0435, \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0435 \u0438 \u043c\u0430\u043b\u043e\u043f\u0440\u043e\u0434\u0430\u0458\u0435. \u041a\u0440\u0430\u0458 \u043f\u0440\u0430\u043a\u0441\u0435 \u043a\u043e\u0458\u0430 \u0458\u0435 \u0440\u0430\u0437\u0432\u043e\u0434\u045a\u0430\u0432\u0430\u043b\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0442\u0435\u0442 \u201e\u041f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u043e \u043d\u0430 \u041a\u043e\u0441\u043e\u0432\u0443\u201c<\/p>\n<p>\u0428\u0435\u0444 \u0423\u0434\u0440\u0443\u0436\u0435\u045a\u0430 \u043a\u043e\u0441\u043e\u0432\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0452\u0430\u0447\u0430, \u041a\u0443\u0448\u0442\u0440\u0438\u043c \u0410\u0458\u0432\u0430\u0437\u0438, \u043a\u0430\u0436\u0435 \u0434\u0430 \u043f\u0440\u0430\u043a\u0441\u0430 \u043f\u043e\u0437\u0430\u0458\u043c\u0459\u0438\u0432\u0430\u045a\u0430 \u0431\u0430\u0440-\u043a\u043e\u0434\u043e\u0432\u0430 \u043d\u0435 \u0441\u0430\u043c\u043e \u0434\u0430 \u0458\u0435 \u043f\u043e\u0432\u0435\u045b\u0430\u043b\u0430 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u0435 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0458\u0441\u043a\u0435 \u0442\u0440\u043e\u0448\u043a\u043e\u0432\u0435 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0452\u0430\u0447\u0435, \u0432\u0435\u045b \u0458\u0435 \u0434\u043e\u043f\u0440\u0438\u043d\u0435\u043b\u0430 \u0438 \u0440\u0430\u0437\u0432\u043e\u0434\u045a\u0430\u0432\u0430\u045a\u0443 \u0438\u0434\u0435\u043d\u0442\u0438\u0442\u0435\u0442\u0430 \u043a\u043e\u0441\u043e\u0432\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u043d\u0430 \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u043c \u0442\u0440\u0436\u0438\u0448\u0442\u0438\u043c\u0430.<\/p>\n<p>\u0417\u0430 \u043c\u0430\u043b\u0443 \u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0458\u0443 \u0443 \u0440\u0430\u0437\u0432\u043e\u0458\u0443 \u043f\u043e\u043f\u0443\u0442 \u041a\u043e\u0441\u043e\u0432\u0430, \u0438\u0437\u0433\u0440\u0430\u0434\u045a\u0430 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0442\u0459\u0438\u0432\u043e\u0433 \u0438\u0437\u0432\u043e\u0437\u043d\u043e\u0433 \u0438\u0434\u0435\u043d\u0442\u0438\u0442\u0435\u0442\u0430 \u0458\u0435 \u043a\u0459\u0443\u0447\u043d\u0430 \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0430\u0447\u0435\u045a\u0435 \u0442\u0440\u0433\u043e\u0432\u0438\u043d\u0441\u043a\u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430 \u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0458\u0430.<\/p>\n<p>\u201eGS1 \u043d\u0430 \u041a\u043e\u0441\u043e\u0432\u0443 \u0458\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 &#8216;\u041f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u043e \u043d\u0430 \u041a\u043e\u0441\u043e\u0432\u0443&#8217; \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u043e\u043c \u0442\u0440\u0436\u0438\u0448\u0442\u0443\u201c, \u043a\u0430\u0436\u0435 \u0410\u0458\u0432\u0430\u0437\u0438 \u0437\u0430 \u0420\u0430\u0434\u0438\u043e \u0421\u043b\u043e\u0431\u043e\u0434\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430.<\/p>\n<p>\u0414\u043e\u0434\u0430\u0458\u0435 \u0434\u0430 \u043d\u043e\u0432\u0438 \u0441\u0438\u0441\u0442\u0435\u043c \u0442\u0430\u043a\u043e\u0452\u0435 \u043f\u043e\u0432\u0435\u045b\u0430\u0432\u0430 \u0442\u0440\u0430\u043d\u0441\u043f\u0430\u0440\u0435\u043d\u0442\u043d\u043e\u0441\u0442 \u0437\u0430 \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u0435.<\/p>\n<p>\u201e\u041f\u0443\u0442\u0435\u045b\u0438 \u0431\u0430\u0440-\u043a\u043e\u0434, \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u0438 \u043c\u043e\u0433\u0443 \u0434\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u0435 \u043f\u043e\u0440\u0435\u043a\u043b\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0452\u0430\u0447\u0430 \u0438 \u0441\u0430\u0434\u0440\u0436\u0430\u0458 \u2013 \u0448\u0442\u043e \u043f\u043e\u0432\u0435\u045b\u0430\u0432\u0430 \u043f\u043e\u0443\u0437\u0434\u0430\u043d\u043e\u0441\u0442 \u0438 \u0431\u0435\u0437\u0431\u0435\u0434\u043d\u043e\u0441\u0442 \u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0443\u201c, \u0440\u0435\u043a\u0430\u043e \u0458\u0435. \u0411\u0430\u0440-\u043a\u043e\u0434 \u043d\u0438\u0458\u0435 \u0434\u043e\u0432\u043e\u0459\u0430\u043d \u0437\u0430 \u0440\u0435\u0448\u0430\u0432\u0430\u045a\u0435 \u0438\u0437\u0432\u043e\u0437\u043d\u0438\u0445 \u0438\u0437\u0430\u0437\u043e\u0432\u0430<\/p>\n<p>\u0418\u0430\u043a\u043e \u0433\u0430 \u0441\u043c\u0430\u0442\u0440\u0430\u0458\u0443 \u0432\u0430\u0436\u043d\u0438\u043c \u043a\u043e\u0440\u0430\u043a\u043e\u043c, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u0446\u0438 \u043f\u0440\u0435\u0434\u0443\u0437\u0435\u045b\u0430 \u0443\u043f\u043e\u0437\u043e\u0440\u0430\u0432\u0430\u0458\u0443 \u0434\u0430 \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438 \u0431\u0430\u0440-\u043a\u043e\u0434 \u043d\u0438\u0458\u0435 \u0440\u0435\u0448\u0435\u045a\u0435 \u0437\u0430 \u0441\u0432\u0435 \u0438\u0437\u0430\u0437\u043e\u0432\u0435 \u043a\u043e\u0458\u0435&#8230;<br \/>\nPri\u0161tina, 19. februar 2026. 08:41<\/p>\n<p>Vi\u0161e od dve decenije, proizvodi proizvedeni na Kosovu putuju na me\u0111unarodna tr\u017ei\u0161ta sa stranim identitetom.<\/p>\n<p>Na evropskim i svetskim policama prodavnica, ulja, pic\u0301a i drugi proizvodi \u201eProizvedeno na Kosovu\u201c \u010desto su navedeni kao proizvodi poreklom iz Albanije ili drugih zemalja \u2013 ne zbog zemlje proizvodnje, vec\u0301 zbog nedostatka me\u0111unarodno priznatog dr\u017eavnog bar-koda.<\/p>\n<p>Ovo je bila manje o\u010digledna posledica statusa Kosova kao najnovije dr\u017eave u Evropi, ali koja se i dalje suo\u010dava sa delimi\u010dnim me\u0111unarodnim priznanjem i nepotpunom integracijom u mnoge globalne mehanizme.<\/p>\n<p>Situacija se, me\u0111utim, menja.<\/p>\n<p>Kosovo je ovog meseca obezbedilo me\u0111unarodni bar-kod 381, dajuc\u0301i domac\u0301im proizvodima prvi put globalno proverljiv identitet.<\/p>\n<p>Za zemlju koja ima za cilj da povec\u0301a izvoz i dublje se integri\u0161e u evropsko i svetsko tr\u017ei\u0161te, ovo je va\u017ean korak ka konsolidaciji ekonomskog suvereniteta i njenog prisustva u me\u0111unarodnim lancima snabdevanja, procenjuju stru\u010dnjaci.<\/p>\n<p>Barkod, ina\u010de, je jedinstveni identifikacioni broj koji sadr\u017ei informacije o kompaniji i zemlji porekla proizvoda i mo\u017ee se skenirati bilo gde u svetu, putem opti\u010dkih ure\u0111aja ili telefonskih aplikacija.<\/p>\n<p>Pozajmljeni identitet za lokalne proizvode<br \/>\nKompanija \u201eFluidi\u201c iz Gnjilana, koja proizvodi jestivo ulje i bezalkoholna pic\u0301a, spada me\u0111u kosovske proizvo\u0111a\u010de koji su godinama bili primorani da obezbede barkodove u inostranstvu, kako bi izvozili u inostranstvo.<\/p>\n<p>\u201eNa policama evropskih i svetskih tr\u017ei\u0161ta, proizvodi proizvedeni na Kosovu pojavljivali su se kao da poti\u010du iz Albanije ili drugih zemalja\u201c, ka\u017ee vlasnik Berat Mustafa za Radio Slobodna Evropa.<\/p>\n<p>Prema njegovim re\u010dima, oko 30 procenata proizvodnje ove kompanije izvozi se u zemlje regiona, Evrope i Afrike.<\/p>\n<p>I, do sada, za svaki proizvod je bilo potrebno dobiti barkod van Kosova.<\/p>\n<p>\u201eKupio sam barkodove u Albaniji, po\u0161to je moja kompanija tamo registrovana i to je bilo lak\u0161e. Mnoga kosovska preduzec\u0301a su uradila isto ili su koristila barkodove koje su im same kompanije za kupovinu obezbedile u zemljama u koje izvoze\u201c, obja\u0161njava Mustafa.<\/p>\n<p>Prema njegovim re\u010dima, ova situacija je stvorila paradoks: iako je to dozvoljena praksa, proizvodi su proizvedeni na Kosovu, ali nisu zvani\u010dno identifikovani kao takvi u globalnom trgovinskom sistemu, \u0161to ograni\u010dava njihovu vidljivost i moguc\u0301nost izgradnje me\u0111unarodne reputacije.<\/p>\n<p>Mustafa ka\u017ee da je samo u Albaniji plac\u0301ao preko 200 evra godi\u0161nje za barkodove za deset svojih proizvoda.<\/p>\n<p>\u201eFinansijski tro\u0161ak nije ba\u0161 visok, ali barkod 381 direktno promovi\u0161e na\u0161e proizvode i samu dr\u017eavu Kosovo\u201c, dodaje Mustafa.<br \/>\nOd hitnog re\u0161enja do me\u0111unarodnog priznanja<\/p>\n<p>Do sada je kosovsko tr\u017ei\u0161te koristilo barkod 390 \u2013 koji je 2003. godine uspostavila Privredna komora Kosova, u skladu sa svojim zakonskim ovla\u0161c\u0301enjima za administriranje identifikacije proizvoda \u2013 kao hitno re\u0161enje za njihovo skeniranje na lokalnom tr\u017ei\u0161tu.<\/p>\n<p>Me\u0111utim, ovaj kod nije bio deo globalnog sistema identifikacije proizvoda.<\/p>\n<p>U praksi je to zna\u010dilo da su kosovski proizvodi mogli da cirkuli\u0161u na lokalnom tr\u017ei\u0161tu, ali za izvoz je bila potrebna integracija u strane sisteme identifikacije.<\/p>\n<p>Situacija se promenila ovog meseca, kada je Kosovo, preko Privredne komore Kosova, prvi put po\u010delo da izdaje bar-kodove sa prefiksom 381 \u2013 \u0161est meseci nakon pridru\u017eivanja globalnoj mre\u017ei GS1.<\/p>\n<p>GS1 je me\u0111unarodna neprofitna organizacija sa sedi\u0161tem u Briselu, koja razvija i administrira globalne standarde za identifikaciju proizvoda, usluga i lanaca snabdevanja \u0161irom sveta.<\/p>\n<p>Ovaj sistem koriste milioni kompanija i neophodan je za funkcionisanje moderne trgovine, logistike i maloprodaje. Kraj prakse koja je razvodnjavala identitet \u201eProizvedeno na Kosovu\u201c<\/p>\n<p>\u0160ef Udru\u017eenja kosovskih proizvo\u0111a\u010da, Ku\u0161trim Ajvazi, ka\u017ee da praksa pozajmljivanja bar-kodova ne samo da je povec\u0301ala administrativne i finansijske tro\u0161kove za proizvo\u0111a\u010de, vec\u0301 je doprinela i razvodnjavanju identiteta kosovskih proizvoda na me\u0111unarodnim tr\u017ei\u0161tima.<\/p>\n<p>Za malu i ekonomiju u razvoju poput Kosova, izgradnja prepoznatljivog izvoznog identiteta je klju\u010dna za privla\u010denje trgovinskih partnera i stranih investicija.<\/p>\n<p>\u201eGS1 na Kosovu je identifikacija proizvoda &#8216;Proizvedeno na Kosovu&#8217; na globalnom tr\u017ei\u0161tu\u201c, ka\u017ee Ajvazi za Radio Slobodna Evropa.<\/p>\n<p>Dodaje da novi sistem tako\u0111e povec\u0301ava transparentnost za potro\u0161a\u010de.<\/p>\n<p>\u201ePutec\u0301i bar-kod, potro\u0161a\u010di mogu da provere poreklo proizvoda, proizvo\u0111a\u010da i sadr\u017eaj \u2013 \u0161to povec\u0301ava pouzdanost i bezbednost na tr\u017ei\u0161tu\u201c, rekao je. Bar-kod nije dovoljan za re\u0161avanje izvoznih izazova.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>albanski srpski Prishtin\u00eb 19 Shkurt 2026 08:41 P\u00ebr m\u00eb shum\u00eb se dy dekada, produktet e prodhuara n\u00eb Kosov\u00eb kan\u00eb udh\u00ebtuar drejt tregjeve nd\u00ebrkomb\u00ebtare me nj\u00eb<\/p>\n","protected":false},"author":6,"featured_media":33446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-33445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drustvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proizvodi \u201eProizvedeno na Kosovu\u201c dobijaju me\u0111unarodni identitet -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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